Arts & Leisure
Posted on June 28, 2015 06:56:00 PM
Try before you buy
Nickky Faustine P. de Guzman
PERHAPS it was part of Kiehl’s launch itinerary to switch off the air-conditioner of 12/10 Restaurant, a small, hole-in-the-wall bistro at Guijo St., Makati City, to test how haggard and washed-out anyone could become. Or maybe not -- the Kiehl’s folk kept on apologizing for the power failure.
KIEHL’S was launching its “try before you buy” campaign, which lets clients get sample products first, test them to see if they are effective, then come back later after two weeks.
But then again, on our tables were samples of Kiehl’s top products: Midnight Recovery Concentrate, Ultra Facial Cream, Iris Florentina Root Extract Essence, and Ultra Light Daily UV Defense, among others -- perhaps this was a stress test to see how well the products would work in unfortunate circumstances.
Beauty experts say one needs at least two weeks of religious use to test if a product works well. But when a room is as hot as an Arabian summer, anyone would feel right away the cooling, soothing effects of the products.
“The skin feels like [it is] drinking, doesn’t it?” said Kiehl’s brand manager Sheena Dy. She was referring to the Iris Extract Activating Treatment Essence infused with Iris Florentina root, which is known to retain the skin’s water, making it healthy, rosy, and glowing.
Aha, maybe the power failure WAS because of a conspiracy! Kidding aside, the blackout came as a true test because Kiehl’s was launching its “try before you buy” campaign, which lets clients get sample products first, test them to see if they are effective, then come back later after two weeks. Ms. Dy said that they are confident that the customers would come back. She said significant changes are visible within 28 days.
SKIN TEST FIRST
Established in 1851 in New York City as an old world-style apothecary that uses natural ingredients to make skin potions and lotions, Kiehl’s has successfully grown roots in Asia, including the Philippines, currently with 11 stores in Metro Manila. Clients can ask the counter managers of any branch to have a free skin assessment and product recommendation first before buying a product. Each person is given three samples to use.
The skin test starts with measuring how oily or dry your skin is. JM Dichosa, the counter manager who tested my skin, put two litmus papers on my face, one on the forehead (the oiliest area of a person’s face) and the other on the cheekbone (the driest part of a person’s face).
For basic users with normal to oily skin (like this writer, who only uses facial wash and moisturizer), Mr. Dichosa recommends the Calendula Herbal Extract Toner infused with handpicked Marigold flower petals to calm and soothe irritated skin. To even out the skin tone and say goodbye to eye dark circles, he recommends another best-seller, the Clearly Corrective Dark Spot Solution, a serum that makes skin radiant and luminous.
For a good night sleep, the Midnight Recovery Concentrate is everyone’s best bet. It is, after all, the brand’s top best-seller.
Partyphile, beauty junkie, and writer Regina Belmonte swears by the elixir, which is made from botanical and essential oils that repair tired skin making it plump, glowing, and hydrated in the morning. Ms. Belmonte said she gave bottles to her best friends as Christmas gifts because it is “the ultimate, post-night-out skin miracle.”
Amid the small talk and product trials, the electricity finally turned on.
And by that time, the Iris essence I slather on my hand was dry and already working its magic. Who could have known that the best beauty test was a brownout?
Beauty experts say one needs at least two weeks of religious use to test if a product works well. But when a room is as hot as an Arabian summer, anyone would feel right away the cooling, soothing effects of the products.
“The skin feels like [it is] drinking, doesn’t it?” said Kiehl’s brand manager Sheena Dy. She was referring to the Iris Extract Activating Treatment Essence infused with Iris Florentina root, which is known to retain the skin’s water, making it healthy, rosy, and glowing.
Aha, maybe the power failure WAS because of a conspiracy! Kidding aside, the blackout came as a true test because Kiehl’s was launching its “try before you buy” campaign, which lets clients get sample products first, test them to see if they are effective, then come back later after two weeks. Ms. Dy said that they are confident that the customers would come back. She said significant changes are visible within 28 days.
SKIN TEST FIRST
Established in 1851 in New York City as an old world-style apothecary that uses natural ingredients to make skin potions and lotions, Kiehl’s has successfully grown roots in Asia, including the Philippines, currently with 11 stores in Metro Manila. Clients can ask the counter managers of any branch to have a free skin assessment and product recommendation first before buying a product. Each person is given three samples to use.
The skin test starts with measuring how oily or dry your skin is. JM Dichosa, the counter manager who tested my skin, put two litmus papers on my face, one on the forehead (the oiliest area of a person’s face) and the other on the cheekbone (the driest part of a person’s face).
For basic users with normal to oily skin (like this writer, who only uses facial wash and moisturizer), Mr. Dichosa recommends the Calendula Herbal Extract Toner infused with handpicked Marigold flower petals to calm and soothe irritated skin. To even out the skin tone and say goodbye to eye dark circles, he recommends another best-seller, the Clearly Corrective Dark Spot Solution, a serum that makes skin radiant and luminous.
For a good night sleep, the Midnight Recovery Concentrate is everyone’s best bet. It is, after all, the brand’s top best-seller.
Partyphile, beauty junkie, and writer Regina Belmonte swears by the elixir, which is made from botanical and essential oils that repair tired skin making it plump, glowing, and hydrated in the morning. Ms. Belmonte said she gave bottles to her best friends as Christmas gifts because it is “the ultimate, post-night-out skin miracle.”
Amid the small talk and product trials, the electricity finally turned on.
And by that time, the Iris essence I slather on my hand was dry and already working its magic. Who could have known that the best beauty test was a brownout?