Happy New Hair

Manila Bulletin

Happy New Hair!

Rejoice Asia’s first and latest hair re-gold

By Nickky De Guzman, Photo courtesy of Ricky Reyes

January 21, 2013, 10:55am

Diamonds may be a girl’s best friend.  But apparently, gold counts as one too. And why not? It has long been used for healing and beauty regimens. The ancient Chinese believed that gold was the secret to eternal youth. The Egyptians credited it for curing physical and spiritual ailments, while Cleopatra adorned herself with gold for a radiant complexion.

These days, gold is still very much in the center of the beauty spectrum.  Women benefit much from this aurous material when it is incorporated into facial masks and body scrubs, which promise softer skin and better skin tone.

And this New Year, revolutionary minds have discovered another novel use for gold—now it can be applied to your crowning glory. Thus the arrival of the Year of the Water Snake bids farewell to hair re-bonding, straightening or curling, which are so last season, and welcomes a new hair craze dubbed hair re-gold.

The Gandang Ricky Reyes (GRR) salon, which started the re-bonding trend in the ‘90s, pioneers the newest hair trend that is first in Asia and in the country.  As if hair re-bonding is not a luxury by itself, the inclusion of 24-karat gold makes the process more extravagant. Re-gold boasts of softer, shinier, straighter yet bouncier locks perfect for those who do not want their tresses falling straight onto their faces.

In an exclusive interview with The Manila Bulletin, Ricky Reyes shared his latest innovation that uses pulverized gold. “It is the first time to be introduced [in the country]. We will phase out the hair re-bond and milk re-bond and upgrade them into re-gold. It is re-bonding through the use of powdered gold mixed with the re-bonding cream.”

The cliché ‘all that glitters is gold’ apparently also refers to your mane for “the gold will make the hair shinier and more translucent. Besides, they eliminate the impurities of the hair such as styling products, henna, and lye, thus making the strands [of the hair] healthier and smoother,” he continued.

An extra oomph to the re-gold offer includes the relatively shorter session compared to the traditional hair straightening treatment that takes six to eight hours. Re-gold consumes a maximum of three hours, thus, perfect for women on the go.

However, the constant exposure to heat while blow drying, and chemicals when coloring or shampooing makes your hair brittle and dry. Understandably, some women are scared to undergo several hair treatment procedures, thinking that their hair will not grow healthy again. But not with re-gold.

The gold will not, in any way, tint the hair but “it will coat each hair strand, making it strong and healthy,” Reyes said.

And the only side effect? People will start stalking your Facebook page when you sport your new hairdo.

GRR has pioneered hair trends since the early ‘80s, foremost of which are crazy colors and curls, hair re-bonding, milk re-bond, hair spa and hair booster for the scalp. Hair re-gold will be available in the coming days.

Now, there’s no excuse for having messy hair this New Year.