Thursday, September 19, 2013

Run, run, run!

Run with the music

Kids with the pumped-up kicks better run to your beat!
Rexona Run
Rexona brand manager Mar Corazo, running expert and Rexona partner coach Rio dela Cruz, Unilever marketing manager Neil Trinidad, and sportscaster Boom Gonzalez
Foster the People’s song “Pumped Up Kicks” (“All the other kids with the pumped up kicks/ You better run, better run, faster than my bullet.”) is lively enough to be included in an adrenaline-pumping playlist—at least for the leisure runners.
And so are the other song choices of renowned runner and coach Rio dela Cruz like “Chasing the Sun”, “I Just Wanna Run”, and “Closer”, which are perfect for running enthusiasts.
“It has been proven that listening to music unleashes your energy, allowing you to run further,” he says.
However, competitive runners like Coach Rio, focus more on their environment because they are adapted and familiar enough to endure a run sans a lively music.
Nonetheless, on October 20, leisure and competitive runners will run to their own beat in Rexona’s annual run fest at the Mall of Asia open grounds.  This year’s event, which is dubbed as the “Run to Your Beat”, is said to be the pioneer for “multi-sensorial night run” where live and lively music will push runners to do more and finish the race.
The race is available in 5K, 10K, and 21K.
“This was inspired by the insight that when you run to the beat of the music, you run faster, you go further, you’re energized to do more. We are always finding ways to make the Rexona Run more exciting than the last. This year, we wanted it to appeal more to people and inspire them to do more,” Rexona Brand Manager Mar Corazo says.
The run will start at 3 a.m. and will be accompanied with live performances of bands and solo artists. The Delta Street, Sandwich, the Diegos, DJ Mia Ayesa, DJ Nina, and Deuce Manila will perform on the 5k race. The 10k meanwhile will include Funk Avy and DJ Khai. While the 21k race will include all the said performers including the finale concerts of Rico Blanco, DJ Mars Miranda, and Elmo Magalona. A party waits at the end of the line.
To register, visit Riovanna stores located at Bonifacio Global City and Katipunan, Toby’s outlets at MOA and SM North Edsa the Block. Online registrations are also accepted at www.runrio.com. Registration is ongoing until October 16.
No need to bring your MP3 players, guys!

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