MoneyGram renews endorsement contract with action star
MONEYGRAM, a global money transfer company, has renewed its contract with actor Robin Padilla as its global ambassador in line with the brand’s continuous efforts to be far-reaching.
“We continue to be bullish. It is all about the services, so people would come back,” Country Manager Alex Chan Lim told BusinessWorld at a press launch on July 7.
The company boasts of its 10-minute money transfers and options on claiming money directly from bank accounts linked with the country’s major bank networks. “People want real-time and convenient transactions,” he said.
Money Gram International, Inc., based in the United States, is one of the leading money transfer companies in the Philippines. It has a global network of 350,000 locations in 200 countries. In the Philippines, it has 12,000 locations. Next month, it will have 1,000 more, said Mr. Lim.
He added that the Philippines is one of the most important key players in remittances thanks to the over 11 million overseas Filipino workers (OFWs).
“The Philippines is top three in the market as receivers next to India and China. As senders, hindi tayo malakas (we are not strong) because people hardly come here to work and send money abroad. The Philippines is receiving money, we hardly send,” he added.
The top money senders come from the United States and Saudi Arabia. For instance, he said OFWs in Hawaii send their money mostly to the Ilocos region while OFWs in Japan send money to Davao, but he said “it is across the country.”
He said the profiles of the OFWs depend on where they are. “It depends per region. In the Middle East, they are contract workers, mostly middle-aged men. In the UK, they are nurses, in Hong Kong, meanwhile, they are caregivers,” he said.
The company remains positive despite the “Brexit” and recent terrorist attacks around the world, which are expected to affect those countries’ economies, and, as a result, our remittances.
“This happened to other countries before. Filipinos have two to three other jobs. So the money is ’yun pa din (still the same) becausenapangako na nila na magbibigay sila (they’ve promised their loved ones that they will send money). I do not think there is an OFW who has no intention of sending money here. We are hard working. They would rather not have a lot so they can send back [money]. They would just go to other places [to look for a job]. Walang problema dun (there’s no problem),” said Mr. Lim.
Mr. Padilla, who has been the brand’s ambassador for four years, added that MoneyGram is perhaps the only remittance company in the country that visits war-torn countries like Lebanon, in its efforts to visit OFWs. — Nickky Faustine P. de Guzman
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