Wednesday, July 29, 2015

Playland slated to open doors in Bonifacio Global City next week

Posted on July 29, 2015 09:25:00 PM

Playland slated to open doors in Bonifacio Global City next week




A KID-sized city opens next week in a former military base that is now one of Metro Manila’s busiest financial districts.

CHILDREN take the role of firefighters at a KidZania theme park. --HTTPS://WWW.FACEBOOK.COM/KIDZANIAMANILA/
Soldiers would be guarding KidZania Philippines, only that they can be below 5 feet -- the height requirement for cadets -- precisely because the city is exclusive to children aged four to 14.

The 9,000 square meter playground in Bonifacio Global City lets children play adult roles -- from soldiers to policemen, actors to broadcasters, doctors to pilots and a hundred more.

Play Innovations, Inc., the local franchise holder of the Mexico-based KidZania, said the play city formally opens its doors on Aug. 7.

That’s a long wait for those who had hoped the Philippine franchise would launch KidZania last year as earlier announced.

“Port congestion problems, not enough skilled workers, and typhoon, among others,” were to be blamed for the new timetable, said Maricel Pangilinan-Arenas, president of Play Innovations.

Media giant ABS-CBN Corp. and its partner for the joint venture Singapore-based Kidz Edutainment Ltd. BVI had spent P1 billion for the “edutainment” park that is now 70% complete.

The conglomerate brings in 52 establishments to the theme park, including McDonalds, Coca-Cola, Pizza Hut, Cebu Pacific, National Bookstore, and Dunkin Donuts. It will have 21 more.

“The brands were chosen because they share the same values [that the theme park hopes to espouse],” Ms. Pangilinan said.

The theme park features a stadium, marine center, race car pit, a disaster preparedness center, a university, hospital, bookstore, grocery, television and radio stations, among others.

The company has penciled in 600,000 visitors on the theme park’s first year and hopes to break even within five years. -- with report from Nickky Faustine P. de Guzman 

Thursday, July 23, 2015

QC’s New Frontier Theater reopens

Arts & Leisure


Posted on July 21, 2015 05:25:00 PM


By Nickky F. P. de Guzman

QC’s New Frontier Theater reopens




IT WAS the biggest cinema in Asia when it was built in 1965 and its heyday lasted into the late 1980s, back when moviegoers could still watch a film in limitless run. But the New Frontier Theater in Cubao saw its fortunes decline with the growing popularity of home entertainment and the opening of more sophisticated mall-based cinemas.

Today the New Frontier Theater is being resurrected. The 2,385-seat theater -- which is bigger than Solaire’s The Theater (1,760 seats) and Resorts World Manila’s Newport Performing Arts Theater (1,500 seats) -- is reopening in September as a venue for live shows, with a brand new name and interior design. 

It will now be known as the Kia Theater, after a five-year agreement was signed between the Araneta Group and the Columbian Autocar Corp. (CAC), the distributor and assembler of Kia motors. CAC will put the Kia Motor’s logo on the theater and will be setting up a 304.96-sq.m. showroom inside.

“Why a theater? Because it’s an opportunity to reach the people who are into the arts. It’s lending our name to an established brand, a legacy,” said CAC president Ginia Domingo when asked why a car company dabbled in the art scene. 

She said the CAC people frequent the nearby Smart Araneta Coliseum because they have a team in the Philippine Basketball Association, and would see the New Frontier. She mentioned that it will be like the Microsoft Theater (formerly known as the Nokia Theater) in Los Angeles, California, which is a theater and events place. 

RENOVATIONS AND SHOWSThe theater is undergoing a major facelift. 

“[We are renovating] all, except for the shell, which is a classic. My father built it in 1965. The renovation costs about P500 million,” said Araneta Group, Inc. CEO, Chairman, and President Jorge Araneta during the naming rights deal signing event on July 15.

The Kia Theater will have refurbished orchestra, mezzanine, and balcony levels. Mr. Araneta said that the orchestra section will have removable seats “for car shows, discos, concerts, and plays. Whatever you can think of.”

The Kia Theater will have an al fresco dining area, coffee shops, and retail shops in the hopes of reviving its glory days.

The Disney Live! Mickey’s Music Festival, set to run on Sept. 1-6, will be the theater’s first show. A local play by the Quezon City government headed by Vice-Mayor Joy Belmonte will follow.

TARGET MARKETMr. Araneta said the theater is for everyone. “Whoever wants entertainment, that’s our target market, [but] particularly the Quezon City market, which has three million residents.”

He added that it won’t compete with the Smart Araneta Coliseum but will complement it. 

“It’s another entertainment feature, which we don’t have now especially in this part of town. For example, [if] we have a show that’s too small for the Coliseum, we have nowhere to put there, we usually just say sorry. Now we can put shows that need an audience of 2,500 in the theater,” said the 79-year-old tycoon.

NO COMPETITIONWorld-class theaters like Resorts World Manila and Solaire have mushroomed in the metropolis over the last decade. But there is no rivalry said Mr. Araneta.

“We’re not competing with them because they are in different location,” he said, adding, “It’s a different market. In fact, we will cooperate. We will bring in some of the shows that we can play there and also here. People who live here [in Quezon City] don’t want to go there [Pasay City] because it’s far and vice versa. I think it will complement rather than compete.” 

Rather than wage a war, Mr. Araneta -- Forbes magazine’s 29th richest man in the Philippines in 2014 -- is too busy redeveloping the empire imagined and developed by his father, J. Amado Araneta.

According to reports, the planning expansion in the Araneta complex includes new malls, hotels like Novotel which is set to open in October, outsourcing offices, and residential towers. 

“There are many middle class people now, especially tourists, both domestic and foreign. Our tourism and economy are both growing,” said Mr. Araneta.

Nostalgia trip: old theaters


SINCE the late 20th century, Metro Manila’s celebrated theaters and cinemas -- once homes to vaudeville acts, opera performances, and both Hollywood and local movies -- entered into a steep decline. With the advent of modern home entertainment and cinemas conveniently located in shopping malls, people no longer frequent the once-vibrant movie houses.


While one of Quezon City’s premier theaters in town until the 1980s, the New Frontier Theater in Cubao, is reopening in September after a long hibernation, most of its contemporaries don’t share the same fairy-tale ending. Most of the classic cinemas in Manila, Makati, and Quezon City have been demolished, abandoned, or occupied by other establishments. Some of the surviving small theaters have been turned into prostitution dens.

The New Frontier Theater and the Nation Cinerama, both located in Cubao’s Araneta Center, opened in the late 1960s. Other theaters in Quezon City sprouted in the 1970s: Quezon, Alta, Remar, Sampaguita, Ali, Maya, Cubao Cinema, and Coronet, among others. 

But long before Quezon City enjoyed the spotlight, Manila was the center with its bevy of cinemas along Avenida Rizal, Claro M. Rectro (formerly Azcarraga), Escolta, and Herran. Cinemas like the Galaxy, Scala, the Manila Theater, Avenue Theater, and Capitol, to name a few, were always jampacked and lively. Moviegoers back then dressed to the nines. Movie posters and ads were handpainted. 

The cinemas in the 1950s and ’60s were specialized -- some showed movies only by certain Hollywood studios -- Ideal carried only MGM movies, Avenue showed Paramount movies, Lyric specialized in Warner Bros. flicks -- and local studios -- Life showed films by Sampaguita Pictures, Dalisay was for LVN Pictures. 

Unlike today where all movie seats have the same price tag, the classic theaters had three levels: orchestra, balcony, and loge, all with different prices. Seat prices at the innaugural show of the Nation Cinemarama, the first building in the country to feature an escalator, were P1.50 (orchestra), P2.50 (balcony), and P3.50 (loge). Double features -- two films shown one after the other -- were the trend. People could enter the cinema at any point during a screening and were allowed to watch the film over and over again. 

Then came Betamax and VHS and Blue-Ray machines, and giant malls started sprouting up, anchored by multiplexes. The old-time theaters did not stand a chance.

There’s barely a trace of the vintage cinemas today. Many of the former theaters have been torn down. 

Makati’s elegant Rizal Theater -- which saw everything from Disney movies to musicals by Repertory Philippines -- was demolished to make way for the Makati Shangri-La, which named its Rizal Ballroom in its honor. The Sampaguita Theater in Cubao’s Araneta Center is now a Eurotel hotel; and where the Avenue Theater in Avenida once stood, one finds a parking lot and a bar. -- NFPDG

It’s organic and isn’t cheap; Organic farming in the city

Environment
Posted on 08:17 PM, July 23, 2015

By Nickky Faustine P. de Guzman

It’s organic and isn’t cheap



A GYM membership costs thousands and a small order of salad is pricier than a burger and French fries combo. Why are healthy options, including organic products, often expensive?
Chari T. Villegas

“We have this notion that organic items are mahal (costly), sosyal (upscale), and for the diet freaks only, when they should not be,” said organic produce advocate and Quezon City Vice-Mayor Maria Josefina “Joy” Belmonte during the Organic Fiesta attended by organic farmers, sellers, and advocates on July 12.

The Organic Fiesta, organized by the nongovernmental organization (NGO) IBON Foundation, sought to celebrate organic products, inform the public of their health benefits, and broadcast a plea to make organic produce more affordable to the public.

The mini organic market showcased products like coconut syrup, virgin coconut oil, honey, pili oil, luyang dilaw (turmeric) brew, ginger powder, fresh salabat (ginger tea) and calamansi juice, and cane sugar, among other organic goodies. But they all came with a hefty price tag. Organic ginger powder in a small container, for example, costs P200.

WHY ARE THEY EXPENSIVE?
IBON Foundation Director Sonny Africa said organic items are pricier because of an expensive and extensive certification process, steep competition, and the lack of government support.

“It isn’t impossible to lower the prices of organic products if there is a comprehensive government support, aids in terms of marketing, and grants of land ownership,” said Mr. Africa.

He added that a regular backyard farmer is “at a disadvantage because the expenses are oppressive.”

EXPENSES
Organic farming is a system of agriculture that uses natural inputs instead of chemical fertilizers, pesticides, and genetically modified organisms. It is cheap, revives the nutrients in soil and environment, and reduces climate change, said Mr. Africa.

“The conclusion is that organic farming is important in alleviating the health of consumer and the lives of ordinary farmers,” he said.

Packaged organic items are more expensive than conventional ones because of the effort that goes with every product. For instance, turning organic ginger manually into a powder and then packaging it, is an arduous process. An ordinary farmer doesn’t have sophisticated machines to make the work easier. The farmers also invest on the packaging, which adds extra costs and thus make them a bit pricier.

Organic products like vegetables and fruits are also harder to market because they aren’t as pretty and glossy as their fertilizer-fed and pesticide-protected competitors. Majority of customers buy unblemished fruits thinking that they are more nutritious. “The ugly banana is perfect in its imperfection,” health advocate Millie Davis once told this writer. She said a perfect fruit might have undergone chemical treatments.

Organic produce is supposed to have a number of health and wellness benefits, among others, because the products are not exposed to chemicals and are said to contain more antioxidants, enzymes, and polyphenols (micronutrient believed to prevent cancer and cardiovascular disease). But this method of production also adds to its cost. According to IBON Foundation researcher Jennifer Guste, an organic farmer factors into his pricing the “production losses.” Tillers of the majority of the agricultural land in the Philippines use fertilizers and pesticides. Ms. Guste said it takes five to 10 years before a piece of land completely becomes organic and healthy. As a result, farms yield fewer crops, and farmers are forced to hike the prices.

Farmers need to have their products certified as legitimate organic items before they can sell them as “organic.” An annual certification costs at least P10,000 per product. As a farmer usually doesn’t harvest just one product, a farm can produce a number of items from vegetables and fruits, to rice and packaged items. Each has to be certified so the total cost can be steep.

ORGANIC FERTILIZER
When it comes to expenses, there is one thing that is definitely in an organic farmer’s favor -- the cost of fertilizers.

IBON’s Mr. Africa said that if farmers owned their land, they will start shifting from chemical to organic farming because maintaining it is cheaper, albeit it is a more painstaking process. Organic farmers make their own fertilizer using compost. Still, the majority of farmers use chemical-based fertilizers. According to the June 2015 data of the Philippine Statistics Authority, regular non-organic fertilizers range in price from P600-P1,200 per sack depending on the brand.

Halos hindi na kumakain ang mga farmers just to buy expensive fertilizers. (The farmers almost don’t eat just to buy expensive fertilizers),” said Kris Valdez of Nueva Ecija during the Organic Fiesta open forum, which was attended by farmers and sellers from Metro Manila, Pangasinan, the Cordillera Region, Tarlac, Bulacan, Quezon, Bicol, and Marinduque.

From a family of farmers, Ms. Valdez said that ever since they shifted to organic farming, their fertilizer needs have lessened -- from having to buy 10 sacks of chemical-based fertilizers, they now use only six sacks of organic fertilizer. Organic farmers use less fertilizer because “an organic, healthy soil does not exhaust all of its nutrients. The natural microbes found in a soil thrive more in organic soil, which adds to the fertilization of the soil.”

ORGANIC FARMING LAW
The Philippines actually has an organic farming law. Approved on April 6, 2010, Republic Act No. 10068 -- also known as the Philippine Organic Agriculture Act -- declares the state has to “promote, propagate, develop further, and implement the practice of organic farming in the country...”

The law mentions the benefits of organic farming to the environment, consumers, and farmers. In addition, “the state recognizes and supports the central role of farmers, indigenous people, and other stakeholders at the grassroots.”

But this same law provides one of the major stumbling blocks in the way of organic farming.

According to the organic law, the government needs a third party, which is a semi-government body, to certify if produce is organic before farmers can sell it. There are two recognized certification parties in the country, the Negros Island Certification Services (NICERT) and the Organic Certification Center of the Philippines.

“The government wants NICERT to certify [farmers] first,” said IBON Foundation research head Rosario Bella Guzman, who is also at the helm of the foundation’s newest book, Green Works, about organic farming in the country. “To get the certification, NICERT will visit your farm and show your papers that you follow the organic farming system.” As of press time, the NICERT Web site (www.nicert.org) isn’t working.

“Most of the farmers, however, are backyard,” said Ms. Guzman. They are advocating the use instead of the participatory guarantee system (PGS) “wherein if [farmers] say that a product is organic, it must be organic. MASIPAG, for instance, asserts in the Congress the PGS, which means that if the cooperative guarantees that the product is organic [it must be organic],” said Ms. Guzman.

MASIPAG stands for Magsasaka at Siyentipiko para sa Pag-unlad ng Agrikultura, an NGO of farmers and scientists working for empowerment and sustainable living. Formally registered with the Securities and Exchange Commission in 1987, it is pursuing the PGS, where small farmers can participate in creating standards and deciding on the system of certification. The International Federation of Organic Agriculture Movement recognizes PGS. The group wants to abort the certification process in exchange of the PGS.

Through a signature campaign, the Organic Fiesta event gathered support for legislation to “improve the participatory guarantee system toward making organic food affordable.” One of its staunch supporters is Ms. Belmonte.

“This is a national government concern. Maybe we can lobby to make it cheaper,” Ms. Belmonte told the BusinessWorld. “This is a democratic way to secure food security because anyone can do organic farming anywhere. It’s simple, especially if it is integrated in the solid waste management program. It shouldn’t be expensive.”

“If our government is serious to alleviate hunger and poverty, it should promote organic farming. The problem, however, is the strong support of chemical-based farming,” she said.

Rony Villaflores, a Mindoro native and an advocate of organic farming since 1997, couldn’t say it any better. Banking on its health benefits (he said he doesn’t feed his family with chemicals) and savings (he said organic farming is cheaper than chemical-based farming in terms of savings in fertilizer costs), he concluded: “Do you love your family? If yes, patronize organic farming and products.”

Organic farming in the city


CONTRARY to popular belief, organic farming does not have to be confined to rural areas, said organic advocate and Quezon City Vice-Mayor Maria Josefina “Joy” Belmonte during the Organic Fiesta attended by organic farmers, sellers, and advocates on July 12.
Vice-Mayor Maria Josefina “Joy” Belmonte speaks during the Organic Fiesta at Quezon Memorial Circle. -- Chari T. Villegas


Ms. Belmonte -- through her campaign “The Joy of Urban Planning” which started in 2010 -- advocates the development of green thumbs among city dwellers.

Right in the Quezon Memorial Circle are rows and rows of vegetables planted in a 1,500 square-meter area.

“Quezon City is lucky that places, especially in Fairview and Novaliches, still have a province-like ambiance. We have organic piggeries and chicken farms. As long as you’re not near streets, even if you’re at the slumps, you can grow organic produce,” said Ms. Belmonte.

She credits Mayor Herbert Bautista because “he started it in 2010 [with a program] called Halamanan sa Bakuran (Backyard Gardening), I only continued and grew it. This is the most well-funded in all of my projects because I really believe in it.”

HOW VIABLE IS URBAN FARMING?
“When I started the program, the problem was the mind-set that farming isn’t compatible in the city. It’s all in the mind-set. You can do vertical garden or start with small containers,” said Ms. Belmonte.

She said residents, like senior citizens who find it therapeutic, are interested in organic farming. “They write us a letter, we check if they are sincere and check their space. We give them farming materials, the soil they need, and unlimited seminars. We assign an agriculturalist and a provide greenhouse,” she said.

The city currently has 68 farms of various sizes found in barangays, public elementary schools, daycare centers, parishes, and nongovernment organizations. The city works with the Department of Environment and Natural Resources and the Department of Agriculture, which provide financial grants.

But even if city farmers fail to bring their items to market, urban farming is still a win-win situation.

“If they don’t produce [enough] for selling, as long as they can eat their products to decrease the issue of malnutrition, it’s already a triumph,” said Ms. Belmonte.

Urban farming can also be a matter of self-suffiency, especially when calamity strikes. “We still rely on the provinces to deliver our food. [The produce is delivered by] carbon-emitting vehicles that only add to climate change.”

Ms. Belmonte is also eyeing the city’s unused property. She said she was inspired by Cuba, which encourages organic farming on idle lands in cities.

“We have a law called Idle Land Taxation, which means that owners of an unused land will pay taxes to the city. I want to follow the steps of Cuba. I am still convincing our mayor and treasurer.

“If the law [is] pursue[d], the city wouldn’t be able to collect taxes from [the idle land], but my argument is that the returns are savings from the subsidy from malnourished kids and support for livelihood. At least, the produce goes straight to the citizen, unlike in taxes where you’re not sure where it goes.”

Filipinos still prefer spot payment over credit card transactions: Lazada CEO

Marketing World
Posted on 12:11 PM, July 23, 2015

By Nickky Faustine P. de Guzman

Filipinos still prefer spot payment over credit card transactions: Lazada CEO



A MASSIVE ONLINE shopping sale of up to 80% off means two things: a booming e-commerce Web site and an opportunity for first time e-shoppers to test the waters of buying online.
  
  PHOTO
1
2
CHARI T. VILLEGAS

“Trust is still an issue. We want them to try online shopping, and we are taking the steps toward highlighting its benefits,” Lazada Philippines CEO Inanc Balci said of the company’s blowout sale opportunities on July 21-26.

Lazada sells electronic gadgets, fashion and beauty items, home appliances, toys, and travel tools, among others.

Online sales are one way to persuade customers to try the convenience of online shopping, as a hefty percentage of Filipino buyers still prefer traditional shopping.

A Google Shopper Study in June 2014 said that security and product quality are the top two barriers to online shopping in the Philippines. The study showed 45% of traditional shoppers or non-online buyers are worried over the security of their financial details and transactions while 36% are unsure of the warranty of their online purchases.

“There is a clear disconnect between the perceptions of non-online shoppers and our customer experience, highlighting the need to gain their trust to dispel the barriers to online shopping,” said Mr. Balci.

He added that 75% of Lazada shoppers still opt for cash-on-delivery transactions over credit card payments, “again, because of trust issues.” Also, he said the Philippines has a small number of credit card holders, who are also mostly concentrated in Metro Manila.

According to Mr. Balci, Lazada has a buyer protection program, which guarantees that products are genuine, new, and not defective.

In line with its “effortless shopping campaign,” Lazada invited members of the media to visit its warehouse in Muntinlupa and see how every item is signed, sealed, and delivered. The warehouse works 24/7, and on average, it gets 20,000 online purchases every day -- which usually double in sale seasons.

Opened in 2012, Lazada is the Philippines’ top online shopping site according toSimilarweb.com, an analytics Web site. The same site ranks Lazada 16th among online shopping sites across the world. Amazon has the top spot.

According to Mr. Balci, Lazada gets 3-5 million views per day. The peak season usually starts during the -ber months.

“Page views are usually higher on weekends. On weekdays, shoppers usually check the site during office hours,” he also said, smiling.

Lazada has a presence in Thailand, Singapore, Hong Kong, Indonesia, and Malaysia, but the Philippines has the most operations, with 1,350 all over the country.

Mr. Balci said Filipino online shoppers are mostly women, unlike in other Asian branches, where men dominate online shopping.

Lifestyle products like toys, home appliances, and everyday needs like diapers, are the most purchased items in the Philippines.

ONLINE SHOPPING TIPSWhen asked on the downside of online shopping, Mr. Balci said there was none, save for the waiting; a product usually comes at least three days after purchase.

For first-time online shoppers, Lazada had eight tips:

1. Check news articles about a shopping Web site to ensure it’s not a temporary online shop that will disappear after getting your money.

2. Check if a Web site has a buyer protection policy.

3. Only use your credit or debit card on sites with a padlock icon in the URL bar, which means the site uses secure communications to prevent third-party eavesdroppers.

4. If you don’t receive an acknowledgement e-mail or text from an online shop after a purchase, call the shop for verification.

5. Choose a reputable and secure payment method.

6. Research, compare, and even ask friends’ opinions before buying an item. Make sure the site has a return policy.

7. For fashion purchases, pick the right size by using the size chart features. Take your measurements and check for international size conversions (UK, US, EU, and Japan).

8. Always read the product details before buying.

Wednesday, July 22, 2015

QC’s New Frontier Theater reopens

By Nickky Faustine P. de Guzman QC’s New Frontier Theater reopens IT WAS the biggest cinema in Asia when it was built in 1965 and its heyday lasted into the late 1980s, back when moviegoers could still watch a film in limitless run. But the New Frontier Theater in Cubao saw its fortunes decline with the growing popularity of home entertainment and the opening of more sophisticated mall-based cinemas. Today the New Frontier Theater is being resurrected. The 2,385-seat theater -- which is bigger than Solaire’s The Theater (1,760 seats) and Resorts World Manila’s Newport Performing Arts Theater (1,500 seats) -- is reopening in September as a venue for live shows, with a brand new name and interior design. It will now be known as the Kia Theater, after a five-year agreement was signed between the Araneta Group and the Columbian Autocar Corp. (CAC), the distributor and assembler of Kia motors. CAC will put the Kia Motor’s logo on the theater and will be setting up a 304.96-sq.m. showroom inside. “Why a theater? Because it’s an opportunity to reach the people who are into the arts. It’s lending our name to an established brand, a legacy,” said CAC president Ginia Domingo when asked why a car company dabbled in the art scene. She said the CAC people frequent the nearby Smart Araneta Coliseum because they have a team in the Philippine Basketball Association, and would see the New Frontier. She mentioned that it will be like the Microsoft Theater (formerly known as the Nokia Theater) in Los Angeles, California, which is a theater and events place. RENOVATIONS AND SHOWS The theater is undergoing a major facelift. “[We are renovating] all, except for the shell, which is a classic. My father built it in 1965. The renovation costs about P500 million,” said Araneta Group, Inc. CEO, Chairman, and President Jorge Araneta during the naming rights deal signing event on July 15. The Kia Theater will have refurbished orchestra, mezzanine, and balcony levels. Mr. Araneta said that the orchestra section will have removable seats “for car shows, discos, concerts, and plays. Whatever you can think of.” The Kia Theater will have an al fresco dining area, coffee shops, and retail shops in the hopes of reviving its glory days. The Disney Live! Mickey’s Music Festival, set to run on Sept. 1-6, will be the theater’s first show. A local play by the Quezon City government headed by Vice-Mayor Joy Belmonte will follow. TARGET MARKET Mr. Araneta said the theater is for everyone. “Whoever wants entertainment, that’s our target market, [but] particularly the Quezon City market, which has three million residents.” He added that it won’t compete with the Smart Araneta Coliseum but will complement it. “It’s another entertainment feature, which we don’t have now especially in this part of town. For example, [if] we have a show that’s too small for the Coliseum, we have nowhere to put there, we usually just say sorry. Now we can put shows that need an audience of 2,500 in the theater,” said the 79-year-old tycoon. NO COMPETITION World-class theaters like Resorts World Manila and Solaire have mushroomed in the metropolis over the last decade. But there is no rivalry said Mr. Araneta. “We’re not competing with them because they are in different location,” he said, adding, “It’s a different market. In fact, we will cooperate. We will bring in some of the shows that we can play there and also here. People who live here [in Quezon City] don’t want to go there [Pasay City] because it’s far and vice versa. I think it will complement rather than compete.” Rather than wage a war, Mr. Araneta -- Forbes magazine’s 29th richest man in the Philippines in 2014 -- is too busy redeveloping the empire imagined and developed by his father, J. Amado Araneta. According to reports, the planning expansion in the Araneta complex includes new malls, hotels like Novotel which is set to open in October, outsourcing offices, and residential towers. “There are many middle class people now, especially tourists, both domestic and foreign. Our tourism and economy are both growing,” said Mr. Araneta. Nostalgia trip: old theaters NOSTALGIA TRIP: OLD THEATERS SINCE the late 20th century, Metro Manila’s celebrated theaters and cinemas -- once homes to vaudeville acts, opera performances, and both Hollywood and local movies -- entered into a steep decline. With the advent of modern home entertainment and cinemas conveniently located in shopping malls, people no longer frequent the once-vibrant movie houses. While one of Quezon City’s premier theaters in town until the 1980s, the New Frontier Theater in Cubao, is reopening in September after a long hibernation, most of its contemporaries don’t share the same fairy-tale ending. Most of the classic cinemas in Manila, Makati, and Quezon City have been demolished, abandoned, or occupied by other establishments. Some of the surviving small theaters have been turned into prostitution dens. The New Frontier Theater and the Nation Cinerama, both located in Cubao’s Araneta Center, opened in the late 1960s. Other theaters in Quezon City sprouted in the 1970s: Quezon, Alta, Remar, Sampaguita, Ali, Maya, Cubao Cinema, and Coronet, among others. But long before Quezon City enjoyed the spotlight, Manila was the center with its bevy of cinemas along Avenida Rizal, Claro M. Rectro (formerly Azcarraga), Escolta, and Herran. Cinemas like the Galaxy, Scala, the Manila Theater, Avenue Theater, and Capitol, to name a few, were always jampacked and lively. Moviegoers back then dressed to the nines. Movie posters and ads were handpainted. The cinemas in the 1950s and ’60s were specialized -- some showed movies only by certain Hollywood studios -- Ideal carried only MGM movies, Avenue showed Paramount movies, Lyric specialized in Warner Bros. flicks -- and local studios -- Life showed films by Sampaguita Pictures, Dalisay was for LVN Pictures. Unlike today where all movie seats have the same price tag, the classic theaters had three levels: orchestra, balcony, and loge, all with different prices. Seat prices at the innaugural show of the Nation Cinemarama, the first building in the country to feature an escalator, were P1.50 (orchestra), P2.50 (balcony), and P3.50 (loge). Double features -- two films shown one after the other -- were the trend. People could enter the cinema at any point during a screening and were allowed to watch the film over and over again. Then came Betamax and VHS and Blue-Ray machines, and giant malls started sprouting up, anchored by multiplexes. The old-time theaters did not stand a chance. There’s barely a trace of the vintage cinemas today. Many of the former theaters have been torn down. Makati’s elegant Rizal Theater -- which saw everything from Disney movies to musicals by Repertory Philippines -- was demolished to make way for the Makati Shangri-La, which named its Rizal Ballroom in its honor. The Sampaguita Theater in Cubao’s Araneta Center is now a Eurotel hotel; and where the Avenue Theater in Avenida once stood, one finds a parking lot and a bar. -- NFPDG

Monday, July 20, 2015

Rhino Shield protects, makes phones stronger

Technology


Posted on July 20, 2015 09:03:00 PM

Rhino Shield protects, makes phones stronger

IF you’re just plain clumsy or have a quick temper, you need to arm your precious smartphone first before you A) accidentally drop it or B) purposely throw it on your lover. Rhino Shield by Evolutive Labs may have the solution. Rhino Shield brings to the Philippines its line of smartphone cases and screen protectors.

RHINO Shield screen protector
Rhino Shield’s bumper cases are built with a honeycomb structure that is sure clingier than your girlfriend. A honeycomb texture embossed on the sides of the rubber bumper case also serves like an airbag to absorb a sudden impact.

Its screen protectors on the other hand feature “oleophobic coating,” a technology that protects the screen from smudges, water droplets, dirt, and whatnot.

The company said a smartphone clad in a Rhino Shield case and screen protector could sustain a drop as high as 11 feet and would still remain unscathed.

I imagined I was upset and I deliberately dropped my iPhone 6 -- covered in a pink Rhino Shield bumper case and a matte screen protector -- to the floor. It seemingly bounced back. Tada! The smartphone was still working and its protector and bumper case still looked as lovely.

The bumper case, which comes in a rainbow of colors and is compatible with Samsung and Apple phones, is equipped with Eggdrop technology, which is a premium grade poly carbonate hard shell and a shock absorbing polymer that absorbs 90% of the impact. -- Nickky Faustine P. De Guzman

Sunday, July 19, 2015

Intense treatment for badly damaged tresses

Intense treatment for badly damaged tresses


Nickky Faustine P. de Guzman

LIFE is too short to have a boring hair. In the words of American singer Jill Scott, “Hair is an accoutrement. Hair is jewelry. It’s an accessory.”

Women experiment on their hair to express a fashion statement -- think of Katy Perry and her rainbow hair color and Miley Cyrus and her undercut. Often brokenhearted women target their crowning glory.

Alas, a sudden and major hair transformation sometimes backfires.

In the quest for a gorgeous and glossy hair -- this writer has, at one time or another, tried Brazilian blowout, hair color like ash brown, blonde, caramel, dark brown, and copper brown, and a hair relax treatment -- women only damage their tresses. In the end, their hair feels “dead,” burnt with split ends, brittle, and tangled.

DAMAGED HAIR TESTS
There are four DIY tests to know if your hair is damaged. There is the stretch test: Pull a strand of hair and see how elastic it is. If it snaps easily, the hair is damaged. Then there’s the shine test. The shinier the hair, the healthier it is. The comb involves running a hairbrush on one’s locks and if the brush stops at one point, that is where the damaged hair starts. The roots versus ends test distinguishes the two points: a damaged end looks lifeless compared to the root, or the baby hair.

And so the quest for products to save hair from damage commences.

Hair experts and scientists recently discovered two important things about hair. First, that besides the keratin (protein) and ceramides (lipid) which are naturally found in the hair, it turns out that 50% of the hair fiber has keratin-associated proteins (KAPs), which are micro-proteins that link and bond the keratin together.

The second discovery is a “miracle” plant called Myrothamnus flabellifolia, a climbing plant that grows in South Africa. It is dubbed as the “resurrection plant” because studies have shown that the plant comes back to life upon contact with water.

Kerastase, the French company which focuses on hair and scalp products has taken these discoveries and created products based on them.

“Kerastase Paris has always been intervening with science to produce the best product for hair and scalp,” said business unit manager Maureen Abenoja during the launch of the company’s newest line of products on July 14. In celebration of its 50th year in the industry, Kerastase introduces Resistance Therapiste, which is especially made for the deeply damaged hair.

The products contain “fibra-KAPs,” which is made up of gluco-peptides that are supplosed to supply the follicle with energy to activate KAP reproduction, six amino acids that fill in the loss of mass in damaged hair, and a wheat protein derivative to restore smoothness.

Meanwhile, the sap of the resurrection plant, which revives dead hair, is also infused in the newest line of products that include shampoo, balm-in-shampoo (which reduces friction when washing), a serum, and mask.

The success rate of each product depends on how damaged one’s hair is. But then again, it could be but a few shampoo away. -- Nickky Faustine P. de Guzman