Wednesday, July 29, 2015

Playland slated to open doors in Bonifacio Global City next week

Posted on July 29, 2015 09:25:00 PM

Playland slated to open doors in Bonifacio Global City next week




A KID-sized city opens next week in a former military base that is now one of Metro Manila’s busiest financial districts.

CHILDREN take the role of firefighters at a KidZania theme park. --HTTPS://WWW.FACEBOOK.COM/KIDZANIAMANILA/
Soldiers would be guarding KidZania Philippines, only that they can be below 5 feet -- the height requirement for cadets -- precisely because the city is exclusive to children aged four to 14.

The 9,000 square meter playground in Bonifacio Global City lets children play adult roles -- from soldiers to policemen, actors to broadcasters, doctors to pilots and a hundred more.

Play Innovations, Inc., the local franchise holder of the Mexico-based KidZania, said the play city formally opens its doors on Aug. 7.

That’s a long wait for those who had hoped the Philippine franchise would launch KidZania last year as earlier announced.

“Port congestion problems, not enough skilled workers, and typhoon, among others,” were to be blamed for the new timetable, said Maricel Pangilinan-Arenas, president of Play Innovations.

Media giant ABS-CBN Corp. and its partner for the joint venture Singapore-based Kidz Edutainment Ltd. BVI had spent P1 billion for the “edutainment” park that is now 70% complete.

The conglomerate brings in 52 establishments to the theme park, including McDonalds, Coca-Cola, Pizza Hut, Cebu Pacific, National Bookstore, and Dunkin Donuts. It will have 21 more.

“The brands were chosen because they share the same values [that the theme park hopes to espouse],” Ms. Pangilinan said.

The theme park features a stadium, marine center, race car pit, a disaster preparedness center, a university, hospital, bookstore, grocery, television and radio stations, among others.

The company has penciled in 600,000 visitors on the theme park’s first year and hopes to break even within five years. -- with report from Nickky Faustine P. de Guzman 

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