Tuesday, June 18, 2013

lobby for art

Lobby for art

By Nickky Faustine P. De Guzman
Published: June 19, 2013
The hotel’s guest rooms are all well-appointed.
Seda, which means silk, promotes simplicity yet elegance, a characteristic that the Seda Hotel is trying to embody. This a four-star hotel located on a choice property at the Bonifacio Global City (BGC) in Taguig. Amidst malls, restaurants and bars, stands this glass-walled hotel place that showcases the works of some of the country’s finest contemporary artists.  This hotel blurs the line of a showroom and an art gallery
Owned by Ayala Land, the building features the clean minimalist look which serves as the ideal setting for the artworks and as well as the stylish furniture by Kenneth Cobonpue. His Pigalle comfortable chairs greet and tempt the visitors to take a seat and relax and just enjoy the sight of the pictures.  So appealing are these intricately-woven abaca chairs, guests could probably spend an entire afternoon just sitting on them.
Looking closely into Seda Hotel’s interior, one can see heaps of artworks by other Filipino designers and photographers. There are Jaime Zobel de Ayala’s paintings and photographs and black-and-white snapshots of Francisco Guerrero and Tom Epperson. Standing near the main entrance is a huge, modern sculpture of a giraffe by the home accessory and furniture designer Ann Pamintuan. Her other work is ensconced by the lobby entrance; a large wired-wall art that gives an ethnic yet chic vibe to the overall look of Seda.  It’s not just all about the hotel lobby, however. Seda’s 179 rooms are adorned with crumpled-paper wall art by the renowned artist Wataru Sakuma.
Interior designer and architect Conrad Onglao says the interiors (particularly the reception area, lobby and dining areas) are designed to seamlessly flow into one another. Seda Hotel has a clean and streamlined vibe that integrates contemporary and traditional Filipino touches; these include photos of local tourist sites and works by artists who hail from that region where the hotel is.
Onglao explained that each Seda branch also features an art theme that best evokes the location of the hotel. Davao, for example, boasts of the Philippine Eagle. Hence Seda Davao’s artworks revolve on this theme. Seda also has branches in Cagayan de Oro and will soon open at Nuvali in Sta. Rosa, Laguna. Every Seda hotel presents the advantages of location within the community and with easy access to malls, offices and residential spaces.
This is not just a venue for art, however.  The Seda is every inch a hotel. Its guest rooms and suites come with 40-inch LED HDTV cable TV, a media panel with HDMI, USB, and A/V connectivity, mini-bar and coffee and tea making facilities, iron and ironing board, complimentary wireless or wired internet access, phone with iPod docks and FM stereo features and a safe.
“We also hope that the Seda brand will be associated with excellent service, something that comes naturally to Filipinos and which Seda will standardize and institutionalize with consistent training, drawing from best practices all around the world,” Seda brand owner and operator Al Legaspi says.
For his part, hotel general manager Andrea Mastellone says Seda Hotel was designed to be casual and inviting, and reflective of the world-class Philippine design and hospitality.

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