Economy
Posted on July 02, 2015 11:35:00 PM
Taiwan products campaign plays to Philippine market’s growth
Nickky Faustine P. de Guzman
THE TAIWAN Excellence campaign, which showcases the best of Taiwan’s products, launched in Manila yesterday with its principals highlighting the growing power of the Philippine market.
“The Philippines is very important to us. I always tell my countrymen that the Philippines is rising again after more than 10 years... The Philippines is once again emerging as the most important economic power in Southeast Asia. There are lots of opportunities for Taiwan to explore,” said Taipei Economic and Cultural Office in the Philippines Representative Dr. Gary Song-Huann Lin.
This year’s edition of Taiwan Excellence involves 77 brands, including 201 products from brands like Acer, Asus, and MSI for technology and communication; Pacific Strida, Tern, and SYM for transport and leisure; Sakura and Tatung for home and living products; and Johnson Fitness and Striker for sports.
According to Mr. Lin, the Philippines is the third largest export market for Taiwan in the Association of Southeast Asian Nations region, worth $9.53 billion, and the 11th largest trade partner of Taiwan in the world, with bilateral trade, amounting to $11.6 billion.
“Apart from trade, we have broad cooperation in agriculture, culture, science and technology, education, and security. We are grateful for the more than 110,000 Filipino workers in Taiwan who helped us develop our manufacturing and health care centers,” he added.
Philippine Chamber of Commerce and Industries Chairman Miguel Varela, for his part, said air links have opened more opportunities for networking, cultural exchange, and tourism.
The campaign is backed by the Bureau of Foreign Trade under the Taiwan Ministry of Economic Affairs, and the Taiwan External Trade Development Council.
The campaign will highlight Home and Leisure products on July 3-5 at SM Mall of Asia and on Sept. 4-6 at SM North Edsa.
This year’s edition of Taiwan Excellence involves 77 brands, including 201 products from brands like Acer, Asus, and MSI for technology and communication; Pacific Strida, Tern, and SYM for transport and leisure; Sakura and Tatung for home and living products; and Johnson Fitness and Striker for sports.
According to Mr. Lin, the Philippines is the third largest export market for Taiwan in the Association of Southeast Asian Nations region, worth $9.53 billion, and the 11th largest trade partner of Taiwan in the world, with bilateral trade, amounting to $11.6 billion.
“Apart from trade, we have broad cooperation in agriculture, culture, science and technology, education, and security. We are grateful for the more than 110,000 Filipino workers in Taiwan who helped us develop our manufacturing and health care centers,” he added.
Philippine Chamber of Commerce and Industries Chairman Miguel Varela, for his part, said air links have opened more opportunities for networking, cultural exchange, and tourism.
The campaign is backed by the Bureau of Foreign Trade under the Taiwan Ministry of Economic Affairs, and the Taiwan External Trade Development Council.
The campaign will highlight Home and Leisure products on July 3-5 at SM Mall of Asia and on Sept. 4-6 at SM North Edsa.
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